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How it works

A signal-driven pipeline engine, installed in your MSP.

Two engines, supervised by us. Managed Outbound finds accounts with a real reason to talk, runs researched email and LinkedIn outreach, and books qualified conversations. Managed Marketing keeps the market warm behind it.

Engine 01

Managed Outbound

Five stages run on a nightly cycle. By the time you wake up, prospects have been found, researched, sequenced, and contacted.

From signal to booked meeting — supervised, not sprayed.

Step 01

Signal sourcing

Every night, the engine scans Apollo for prospects that match your ICP — filtered by tech stack, headcount, and buying signals. It doesn't pull a list. It finds companies showing signs of need right now.

What this step produces

ICP-matched company list
Tech stack signals
Hiring activity signals
Perplexity-sourced context
Engine 02

Managed Marketing

Three channels run in parallel.

Outbound gets you in the door. Marketing keeps you top of mind until they’re ready. All three channels publish on schedule without your time.

01Weekly

LinkedIn content

Posts written and published in your voice. Each one grounded in what your ICP cares about — not generic MSP takes. We study your account, your market, and what earns engagement from the buyers you want.

  • Weekly post calendar
  • Voice-matched drafts
  • ICP-targeted topics
  • Engagement tracking
02Compounds in search

SEO content

Programmatic SEO articles published on managed satellite domains — targeting the search terms your MSP buyers type when they're evaluating options. Funnels traffic back to your main site over time.

  • Keyword-targeted articles
  • Managed satellite domain
  • Internal link structure
  • Attribution tracking
03Monthly

Prospect newsletter

A monthly newsletter delivered to your full prospect list. Fresh content, no pitch. Keeps your name visible between touchpoints, so when buyers are ready, you're already familiar.

  • Monthly send cadence
  • Curated ICP-relevant content
  • List management
  • Open and click tracking
The deal

You show up to meetings.
We fill your calendar.

We run the full top-of-funnel — signals, research, sequencing, sender health, replies, booking. Your job is to close.

Source your own prospect lists
Write cold emails
Manage sending domains or inboxes
Monitor warmup schedules
Read and classify replies
Schedule meetings manually
Build or maintain LinkedIn sequences
Chase unresponsive leads
Track content calendars
Maintain a CRM of cold prospects
Manage newsletter platforms
Hire or train SDRs

Limited intake. Start with a Signal Audit.

We will show you 25 accounts in your market, the signal behind each one, and the outreach angle we would test — before you commit to a pilot. Two MSP pilots this quarter.